Rootine's Series A: A Note from the CEO
We founded Rootine in 2018 driven to make an impact, tackling a big mission of empowering millions to leverage their data to achieve optimal health through precision nutrition.
Today, we are one step closer to that goal. We are thrilled to announce our $10 million Series A round led by Relevance Ventures with participation from Techstars and DSM Venturing, and a number of operator angels among others.
We are doubling down on our commitment to building better precision nutrition solutions to improve member health and daily performance.
Optimal cellular nutrition is a critical component of health and longevity. When our cells are not getting the fuel they need, all aspects of health can suffer: energy, focus, metabolic health, sleep, fitness, and even chronic disease. Yet, it is hard for 90%+ of US adults to get the correct amounts of macronutrients (fats, proteins, carbs) and micronutrients (e.g. vitamins, minerals, antioxidants) for optimal cellular nutrition.
Despite consumers having more access to health data than ever before, micronutrient deficiencies and inadequate nutrition are still the number one cause of illness in the U.S., and nutritional deficiencies can be linked to over 700,000 deaths each year. 90% of U.S. citizens don’t have an adequate level of daily vitamin and mineral intake. As a result, 80% turn to supplements to combat health conditions and symptoms related to this deficit, but they lack the real-time feedback necessary to make meaningful progress towards total body health.
As the cellular nutrition market continues its expected growth towards $600B by 2030, consumers still face critical gaps:
- unable to tell which products are science-backed;
- don’t know which products are right for their individual needs;
- unclear what the correct dosage is;
- or if the products are in fact working at all.
These questions leave consumers in the dark, dealing with waste and misaligned health expectations. Even consumers that have access to lab tests or wearable health data often don’t have the ability to leverage that data for effective health changes.
At Rootine, we aim to change that for our members.
Every body is unique. We all have different health and nutrition needs.
At Rootine, we leverage advanced technology and personal health data to make it simple for our members to know what is optimal for them and provide them means to track if their precision products and actionable insights are working (and to improve what’s not).
Thousands of members already count on Rootine to optimize their health at the cellular level, and are seeing better energy, focus, sleep, mood, immune health, and more as a result! With this funding, we will better serve our current community and reach thousands and thousands more, making an even greater impact on consumer health.
We will use the funding to expand our team, forge new partnerships, and create new distribution channels to better serve our members - present and future. This funding also enables us to further democratize access to at-home lab testing and support the innovation of precision nutrition solutions, as we look to expand our offerings.
The Series A comes on the heels of a significant period of growth and marks a major milestone for our team. I am immensely proud of what our team has accomplished thus far - building Rootine into the precision nutrition category leader and redefining how we think about health and nutrition - and cannot wait for what’s next!
All of this could not have been accomplished without our loyal and dedicated Rootine community. We thank you all for believing in our dream and driving our mission of achieving optimal health through cellular nutrition.
We look forward to continuing to build the future of precision cellular nutrition together!
CEO & Co-founder
What our investors & athletes have to say:
"We're eager to support Rootine as they make nutrition more precise and accessible for everyone, based on science-backed insights and their specific health goals. Rootine has the potential to reshape the $500 billion cellular nutrition market through an integrated platform that empowers everyone to take control of their precise nutritional needs.”
Cameron Newton, General Partner at Relevance Ventures
“I freaking love Rootine. It’s probably my favorite company I’ve ever worked with. Their product is brilliant and I don’t say that just because I’m sponsored by them! It is just a great idea all around! They take your blood, run your DNA, see what your nutrient levels are, and formulate a daily multivitamin specifically around those numbers. It’s brilliant. It works. Why buy some generic random multivitamin when you can get it tailored specific to your needs? The people in the company are great also and very professional.”
Professional MMA Athlete, Matt Brown
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